SEO and website copywriting in North London
Metropolis Web Design writes website copy that reads well and helps people find you in search engines and AI answers. Content writing starts at £500, and a website SEO review is priced after a first look at your site.
Why the words on your website matter
They do two jobs at once. They persuade the person reading, and they tell search engines and AI tools what you do, where and for whom.
Writing about your own business is hard. It’s easy to say too much, or to sound like everyone else. We help you say clearly what you do, who it’s for and why people should get in touch.
What’s included?
Two services that work well together.
- Content writing, from £500: website copy written for your business and your customers, with the keywords and page structure that help search engines understand each page.
- SEO review, priced after a first look: a check of your site’s speed, navigation, design, content quality and how your site is set up for search engines, with clear recommendations.
How do Google and AI tools decide what to show?
They look for pages that answer a question clearly and come from a business they can trust. In practice that means:
- a direct answer near the top of the page, then the detail
- clear headings that match the questions people ask
- page titles and descriptions that say exactly what the page is about
- consistent business details, such as your name, phone number and the places you work
- real information about who you are and what you’ve done
- pages that load quickly and work well on phones
What makes good website copy?
Good website copy is clear before it’s clever. It:
- says what you do, for whom and where, in the first sentence
- uses the words your customers use, not industry jargon
- answers the questions people ask before they get in touch
- gives each page one clear job, such as one service or one area
- tells people exactly what to do next
How can my business show up in local searches?
Local search rewards businesses that are clear about where they work. The basics that help most are:
- a complete, up-to-date Google Business Profile
- a page for each area you serve, with content that’s genuinely about that area
- the same business name and phone number everywhere online
- reviews from real customers
- helpful content that answers the questions local customers ask
How much does SEO and content writing cost?
Content writing from Metropolis Web Design starts at £500. An SEO review is priced after a first look at your site, because every site needs something different.
SEO and content: common questions
Content writing starts at £500. An SEO review is priced after a first look at your site.
Yes. We write clear, well-structured pages that name the places you work, which helps search engines show you to people nearby.
We write and structure pages the way AI tools find easiest to quote: direct answers, clear facts and consistent business details. Nobody can promise placement, but clear, accurate content gives you the best chance.
No. Nobody can honestly promise that. We make your site clear, well written and easy for search engines to understand.
Usually months rather than weeks. Search engines need time to find, trust and rank new or improved pages.
Yes. Content writing covers rewriting existing pages as well as writing new ones.
Tell us about your website
A free, no-obligation chat is the best place to start. Call 07946 640 799 or send us a message.