Purpose Of This Privacy Policy

This Privacy Policy sets out the type of information collected by Metropolis Web Design and governs the way in which we collect, use, and store it.

Metropolis Web Design uses your Personal Information for the following purposes:

  • to register businesses as a new customer and identify the contact details of their personnel;
  • to agree contracts and deliver website creation and hosting services;
  • to provide outsourced marketing services to its customers;
  • to manage accounts, for example, to manage payments, fees, and charges and to collect and recover money owed to Metropolis Web Design;
  • to manage Metropolis Web Design’ relationship with its customers/users;
  • to notify users about changes to its terms or Privacy Policy;
  • to administer and protect the Metropolis Web Design business and its website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data);
  • to use data analytics to improve the Metropolis Web Design website.

You should visit this page periodically to review any changes to the Privacy Policy, particularly before posting any Personal Information on the Website. Your use of the Website and any Personal Information that you provide, including that which we collect through your use of the Website, is subject to this Privacy Policy.

At Metropolis Web Design, we uphold your privacy rights by ensuring that browsing our website does not require mandatory registration or the submission of Personal Information.

Personal Information, as defined under European data protection laws, encompasses details that can identify you as an individual, such as your name, address, or email. While examples like medical history, employment details, or financial records also fall under this category, Metropolis Web Design does not collect all such information. We only gather Personal Information when voluntarily provided by you, typically when you reach out to us via our website. This includes your name, email address, and, in some cases, additional details like company address, payment information, and financial details, essential for the services we provide.

Metropolis Web Design operates under the following guiding principles when handling your Personal Information:

  • Lawfulness, fairness, and transparency: We process Personal Information in a lawful, fair, and transparent manner, ensuring your rights are respected.
  • Purpose limitation: Personal Information is collected for specific, explicit, and legitimate purposes, and we do not process it in ways that are incompatible with these purposes.
  • Data minimisation: We only collect Personal Information that is necessary and relevant for the purposes for which it is processed, ensuring that we maintain the minimum amount of data required.
  • Accuracy and currency: Personal Information is maintained accurately and kept up to date as necessary. We take steps to promptly rectify any inaccuracies.
  • Storage limitation: Personal Information is stored for no longer than necessary for the purposes for which it was collected or as required by law.
  • Integrity and confidentiality: We ensure the security and confidentiality of Personal Information through appropriate technical and organisational measures, protecting it against unauthorised or unlawful processing, accidental loss, destruction, or damage.

Metropolis Web Design is committed to upholding these principles and demonstrating compliance with data protection regulations.

Collection and Use of Technical Information

During each visit to the Website, we may automatically gather certain information that pertains to you but does not directly identify you. This information encompasses your internet protocol (IP) address, login data such as the date and time of your Website access, details about the hardware, software, or internet browser you utilise, and specifics regarding your computer’s operating system, such as application versions and language settings. Additionally, we may track information about your browsing activity, including clicks and the pages you visit. If you access the Website using a mobile device, we may also collect data that identifies your device, its settings and characteristics, location details, and similar system activity. While this data does not directly disclose your identity, it is considered information that could indirectly identify you, as combining it with other data may enable identification.

Collection and Utilisation of Individual Information

Additionally, we may gather information about you if you engage with us through various channels, such as post, phone, email, or other means. For instance, this could occur when completing a contact form on the Website or submitting an Online Brief. If you provide information or Personal Information concerning others while using the Website, it’s imperative to ensure their awareness and consent to the use of their information as outlined in this Privacy Policy. Furthermore, we may receive data about you from different sources, including business associates and independent third parties. Any collected data may be amalgamated with the information you’ve provided and utilised for the purposes delineated above.

We strictly employ your Personal Information for lawful purposes, including facilitating the provision of our services in accordance with contractual obligations, as necessary for our legitimate interests (or those of third parties), provided your interests and fundamental rights don’t override these interests, or to comply with legal or regulatory requirements.

Typically, we don’t rely on consent as the legal basis for processing your Personal Information, except for instances where we send marketing communications via email or text message. You retain the right to withdraw consent for marketing activities at any time by contacting us.

However, we do gather, analyse, and share Aggregated Data (such as statistical or demographic data) for various purposes. This data is derived from your Personal Information but is not generally considered “personal data” under the law if it doesn’t directly or indirectly disclose your identity. Nevertheless, if we combine Aggregated Data with your Personal Information in a manner that enables direct or indirect identification, we treat the combined data as Personal Information, subject to the provisions of this Privacy Policy.

Utilisation of Your Information

Metropolis leverages the information provided by you or collected by us to effectively manage our business operations, as detailed above, and to facilitate the functionality, maintenance, and improvement of features and services available on our Website. Moreover, this information aids in tracking the visited pages on our Website.

Browser-related details, IP address, requested URL, referring URL, timestamp data, and other automatically gathered information serve to diagnose server issues and administer the Website. Additionally, we utilise this data to conduct statistical analyses of user behavior and characteristics, allowing us to gauge interest in and utilization of various pages on the Website.

Furthermore, this information may be utilised to furnish customer support services and to engage with you via email, phone, or text communication channels.

Sharing and Transfer of Personal Information

Metropolis refrains from selling, renting, or trading Personal Information.

Limited user information may be disclosed to third-party entities or businesses for various purposes, including website hosting, security promotion, data analysis, functionality enhancement, and aiding Metropolis in website improvement endeavors. Such disclosures are conducted in accordance with this Privacy Policy, and parties are required to employ reasonable confidentiality measures to safeguard user information. Additionally, in the future, user information may be shared with affiliated companies.

Metropolis reserves the right to divulge individual user information to governmental or judicial authorities, law enforcement agencies, or other entities in response to court orders or legal processes. Furthermore, information may be shared to investigate illegal activities, suspected fraud, or to enforce this Privacy Policy.

We retain the right to share your Personal Information (under confidentiality obligations) when discussing corporate transactions involving Metropolis, such as alliances, joint ventures, mergers, acquisitions, or ownership transfers of Metropolis or the Website.

Please note that your Personal Information may be transferred internationally to partners aiding in the provision of requested services. Upon exiting our Website, it is advisable to review the privacy policies of such third parties to understand the utilisation of your personal information.

Managing Your Personal Information

You retain the prerogative to review the Personal Information held about you at any time. Should you wish to obtain an overview of your Personal Information, kindly reach out to us via email at daniel@metropoliswebdesign.co.uk. Feel free to contact us if you perceive any inaccuracies in the Personal Information we retain, if you believe that the entitlement to use your Personal Information has expired, or if you have inquiries regarding the utilization of your Personal Information or this Privacy Policy.

Rectification or Removal Rights

You possess the general entitlement to request rectification of any inaccuracies in your Personal Information. Upon your written request, we may seek additional information from you to facilitate the completion of any missing Personal Information. Moreover, you can request the erasure of any information within our possession or request limitations on our utilization and processing of your Personal Information. We will honor such requests when deemed reasonable or required by law. Additionally, upon your request, we will inform you if your personal information has been disclosed to any third party.

No Usual Fee Required

Accessing your Personal Information (or exercising any other rights) typically does not incur a fee. However, in cases where your request is evidently unfounded, repetitive, or excessive, we may levy a reasonable fee or decline to fulfill your request.

Required Information from You

To confirm your identity and safeguard your right to access your Personal Information (or exercise any other rights), we may necessitate specific details from you. This serves as a security measure to prevent disclosure of Personal Information to unauthorised individuals. Additionally, we may reach out to you for further information to expedite our response to your request.

Response Timeframe

We endeavor to address all legitimate requests within one month. However, if your request proves particularly complex or multiple requests have been submitted, it may occasionally take longer. In such instances, we will keep you duly informed of any delays.

Ensuring Your Security

We prioritise the safeguarding of your privacy. Metropolis employs commercially reasonable physical, managerial, and technical measures to uphold the integrity and security of your Personal Information. However, while we make every effort to ensure the security of our systems upon receiving your transmitted information, it’s important to note that transmitting information, including Personal Information, is inherently at your own risk. We strive to maintain the security of our systems, but we cannot guarantee immunity from breaches. We restrict access to your information to employees who require it for their job functions. For inquiries regarding website security, please reach out to us at daniel@metropoliswebdesign.co.uk.

By continuing to use this website, you acknowledge that Metropolis cannot be held accountable for any intercepted information transmitted over the Internet. You agree, to the fullest extent permitted by law, that Metropolis bears no liability for damages or claims arising from the unauthorised use of your information by third parties.

In the event that we detect a security breach posing a high risk to your Personal Information, we will promptly notify you and the relevant authority. However, we may not notify you of such breaches if our safeguards render the Personal Information unintelligible, thus defeating the purpose of the breach.


See separate Cookie Policy for more information.

How Long Will You Use My Personal Information For?

Your personal information will only be retained for as long as necessary to fulfill the purposes for which it was collected, including meeting any legal, accounting, or reporting obligations.

To determine the appropriate retention period, we consider factors such as the type, volume, and sensitivity of the Personal Information, the potential risks associated with unauthorised use or disclosure, the purposes for which the information is processed, and whether those purposes can be achieved through alternative means. Additionally, we take into account any applicable legal requirements.

You have the right to request the deletion of your data in certain circumstances, as outlined in the “Right of Rectification or Erasure” section.

Under certain circumstances, we may anonymise your personal data for research or statistical purposes. In such cases, this information may be used indefinitely without further notice to you, as it will no longer be associated with your identity.